the company you keep

In 2017 Fell and Company was founded out of restlessness. After a decade producing award winning sports documentary films and music videos, Greg Fell had a deep curiosity to expand.  That curiosity was lead not only by subject, but also by a need to be far more connected to the entire content-creation life cycle.  Leaning into his tendency to build strong human connections and his drive to be constantly moving forward - Greg created Fell and Company. The agency was built to welcome and celebrate non-conforming, caring and ambitious individuals, all working towards a common North Star: never settling for less than world class, and doing sincere justice to the stories we have the privilege to tell. 

This remains our driving force.

LOOKING TO WORK WITH US // Kirsten Gerber
KEEN TO JOIN THE PERMANENT OR FREELANCE TEAM // Andrew King
TO LICENSE OUR CONTENT // Caroline Brouckaert

GREG FELL
CEO & Founder

Greg Fell

RICH HAMMAN
Creative Director

Rich Hamman

MATT EATON

Cinematographer & Editor

Matthew Eaton

ERIN NEL

Cinematographer & Editor

Erin Nel

Director & Producer
CAROLINE BROUCKAERT

Caroline Brouckaert

Head of Post-Production
CIRETTA FREZZA

Chet Frezza

KIRSTEN GERBER
Head of Relations

Kirsten Gerber

JOSH SWANEPOEL

Editor

Josh Swanepoel

Editor

ZAAHID SAFEDIEN

Zee

Director & Producer
ANDREW KING

Andrew King

OUR MANIFESTO

Do you believe that if you truly care about something,  
you’re brave enough to admit it,  
and you’re dedicated enough to work for it;  
you give yourself the chance to create something great.  

That if you’re willing - on any given day  
to immerse yourself in the noise of the world,
 to embrace, with open arms, its chaos, its harmony,
its loneliness and its connection
you might just begin to feel the rhythm by which it breathes.  

Are you drawn to capture this life?
Its light, its darkness, the spectrum of its colour.  

To go to the ends of the earth  
 to find others who dare to dream  
those big, bold, crazy-sounding dreams.
And in turn, can you ask them the big, bold questions to match?
So we might better understand them, you, ourselves; this life.  

Are you prepared to go to the edge in the pursuit of true passion,
knowing that satisfaction may only be found in the journey 
and the company you keep along the way?
And that if you only have this one life,  
you will leave knowing that you moved through it with purpose,
that you found strength in empathy,
courage in vulnerability,
and the beauty in a story honestly told?

Do you believe?
We certainly do