Project //

THIS IS CITY FC

CLIENT //

CTCFC

When the Cape Town City FC team was re-formed in 2016, they were looking for a creative partner to tell the story of football in South Africa. We were tasked with the role of showcasing an honest and authentic portrayal of the City FC team and most importantly the community of fans that support the sport in this country. From the stills on match day and training to short branded content videos and new kit reveals.
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THOUGHTS ON THE PROJECT

“Cape Town City Football Club has partnered with Fell and Company to provide digital content management and production. In Fell and Company, we have received honest advice from experts of the highest quality - and the execution of these concepts and films have been both extremely professional and aesthetically powerful. The visual level of the content produced for CTCFC has been of a globally recognised standard, but somehow always respecting the budget of us, the client - a balance unique to Fell and Company. They truly work intimately with our staff and product to create content that translates to meaningful brand equity. Whether you’re a brand that sells products or dreams, Fell and Company will connect you into the consciousness of your market”

Michel Comitis

Commercial Marketing Director CTCFC

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