The Ask

For 96 years, Londolozi has grown to be a part of the folklore of South Africa. As the ultimate in premium wildlife experience this country has to offer - it was an honour to be asked to make a brand film that encapsulate the Londolozi Effect. Something only felt and experienced a very few times in life.

The EXECUTION

Built off of Walt Whitman's "Song for the Open Road", we set about to produce a piece that looked deeply into the affect of the experience as opposed to the experience itself. We did not want to follow any form of status quo in this premium hospitality / wildlife content space and more importantly, it was virtually impossible to do justice to what the #LondoloziEffect is. The only way to know is to feel it yourself or experience it as closely, intimately and simply through the experience of people who have.