Rand Merchant Bank
A Story of Courage
Creative Development, Ideation & Strategy
The South African rowing team is one of our country's most decorated Olympic teams and yet not much is known about them. RMB, the title sponsor of the team and the most active contributor to rowing throughout the country wanted to change that. We were tasked by RMB to tell the story of South African rowing in an honest and compelling way that drew parallels between their business and rowing.
This project presented another great opportunity for us to send out a Micro Cinematic team to capture the real lives of remarkable people. Our solution was to embed into one team's high-performance training camps in Mpumalanga and from there we ventured home with key personalities from across the SA Rowing spectrum to unpack their personal stories. The final piece of the puzzle was naturally integrating the voice of RMB before we headed into a 20-day post-production phase at our suites in Cape Town.
Stills Behind the Scenes
results & observations
The final delivery resulted in a corporate film used to showcase the unique partnership between RMB and the South African Rowing Team. This included digital collateral for social on and internal screens, bringing home the message and creating a better understanding of the staff of the importance of the ongoing sponsorship.
what the client said
Working with Fell & Co on this project has been a pleasure. Their ability to find, capture, produce, and craft a story has been extraordinary. They were able to connect with the people in the film, make them feel comfortable and to understand their stories on a human level. It is this ability that I believe is one of the reasons this content piece has been so successful. The finished product has helped to raise the profile of RMB’s sponsorship of SA rowing as well as the profile of these proudly SA sporting heroes who demonstrate courage, grit, and determination to succeed against the odds. Not only did Fell & Co produce this story for us but as part of a wider campaign, they were able to produce and edit the many cut downs and content pieces required, under time pressure and with limited capacity, due to a national lockdown. We are enormously grateful for what they have been able to achieve.
RMB Head of Brand