Project //
SIYA
CLIENT //
Adidas
The third in a series of stories for adidas, we were tasked to shared the story of Siya Kolas and Rassie Erasmus. A partnership that has shaped our nation, it was no small ask and the pressure to do it justice was felt. With only a few hours with them both, the day took an enormous amount of prep and planning, collaboration and care. We shot with an incredible crew and both Siya and Rassie were such a pleasure to work with. Our team in post-production Brough a series of executions to life and it is a piece of work we are incredibly proud of.
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THOUGHTS ON THE PROJECT
The whole Fell and Co crew were a pleasure to work with, both in the lead up and on shoot day. Working with world class athletes is never easy due to their ever changing schedules, the team were flexible, unflappable and able to produce extremely high quality work.
Tom Bednall
Senior Manager – Sports and Culture Marketing at adidas
