Project //

SCHOOL SPORTS

CLIENT //

ADIDAS

Vastly different from the other adidas Plus 1 stories we have told, the School Sports objective was clear - to show the role of parents, as a whole, and the importance of their support in the school sports environment. With over 80 cast, covering 4 sports, we shot special moments that culminated in piece we are really proud of. The crew and logistics was managed impeccably by our production team and the clients leaned into every detail and decision, making this such a special collaborative piece of work.
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THOUGHTS ON THE PROJECT

We worked with Fell & Co on a school sports campaign, and they were absolutely brilliant to collaborate with. There was quite a bit of back and forth as we refined the concept, and the team showed so much patience and understanding throughout. On set, everything ran smoothly. The team was organised, professional, and created such a positive atmosphere. The cast were treated with so much care, and the film crew were amazing to work with. We couldn’t be happier with the final video and stills. The storytelling was exceptional - it felt authentic, emotional, and truly brought our vision to life. Overall, it was an incredible experience start to finish.

Jaime Coue

Brand Activations - Running, Outdoor & Specialist Sports at adidas

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