Project //

RIDERS ON THE STORM

CLIENT //

THE MISSION

The Mission magazine approached us with a brief to produce imagery for an advertorial that was commissioned by BMW Motorrad South Africa, the motorcycle specific component of BMW. It was commissioned as part of a greater strategy to celebrate the 40th anniversary of the renowned G/S brand of motorcycle, proudly part of the BMW stable. Originally it was a stills-only brief but evolved to include a video element alongside the images we shot for the magazine. The team went searching for open dirt roads, classic camping along with both Clanwilliam Yellowfish and Smallmouth Bass caught on fly.
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THOUGHTS ON THE PROJECT

" Working with Simon and Caro of Fell and Company on our BMW Motorrad mission into the Tankwa Karoo was an absolute pleasure. They understood our somewhat unusual brief to a tee and, despite us getting nailed by unseasonal weather from a full-on desert storm with gale-force winds, sand, rain and mud, they were unflappable. They not only ensured that we got the shots and the footage we needed, but they went out of their way to make it happen when many of us thought the shoot might get blown out. We were stoked with the result and BMW Motorrad were over the moon with the whole production. As far as easy-going professionals go, these two are out of the top drawer. We would love to work with them and Fell and Company again. "

Tudor Caradoc-Davies

Editor and Co-Founder The Mission

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