The Ask

The theme for this series of short films for adidas, was to celebrate our athletes 'plus one', the person they lean on. For Rele Mofokeng, there was so separating his parents. He felt very strongly that they each played a significant role in him achieving the level of success he has experiences thus far. So we went about celebrating this care and love that his parents have given him in his life and career, in a way that felt authentic and familiar. Directed by Greg Fell, his love for football and journey in parenthood made him the perfect fit for this piece, and the results shared that sentiment. To date, the Rele piece is the highest viewed content created by the adidas South Africa team. A strong logistics machine behind production team Tasmin Vosloo and Cathrine Cartwright, the production was one we are very proud of. Stills by Roy Potterill. All post-production was managed in-house by Ciretta Frezza, edited by Joshua Swanepoel.