Move as One
Creative Development, Ideation & Strategy
ASICS approcahed us to work together with them over the course of a year in the build up to the 2019 Rugby World Cup in Japan. As official kit sponsors of the South African and Asutralian teams, their relatiionship with the sport is a siginificant one and they wanted their digital content to live up to the status of the brand. Another key requirement was an agency adept and working anywhere in the world within a highly sensitive profesioanl sport's team environment. The first ask was to launch the concept "Move as One".
From developing the concept and script in studio, we moved on to 5 days days of production with the Springbok and Wallaby teams, generating a range of cinematic story content to be utilised in the edit. Our post-production facilities in Cape Town then managed the delivery of 10 peices of content for ASICS' use.
Stills Behind the Scenes
results & observations
The launch content was highly regarded by the ASICS marketing team around the world and allowed for a seamless partnerhsip in 2019.
what the client said
"Greg and I are only 6 weeks into our 12-month project, as we build towards the Rugby World Cup with ASICS and their global rugby campaign with the Springboks and Wallabies. Greg and his team are an absolute pleasure to work with, it’s really refreshing to work with a production company that simply “cares” about the bigger picture. Every detail of the project has been well planned, especially when the turn around times on deliverables have not been favourable. The solution-orientated mindset is one of their many fantastic traits along with their proactive approach to challenge aspects of the project. I would highly recommend Fell and Company when it comes to premium digital content."
Account Manager for MSC Sports