We were briefed by Investec Wealth and Investment and the Investec Private Banking team to produce a TVC and digital asset content bank. Our focus was intergenerational wealth and the importance of one's legacy. We started with the underlying question of what is the most important thing to people and then built our narrative around what our family trees look like. Just like humans, they come in all shapes and sizes and as the complexity of life unfolds - all that matters is the ones we love and what their future will look like.
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