Client
Investec Wealth & Investment
Project
Inside Out Of The Ordinary
Services
Creative Development, Ideation & Strategy
Production Services
Post-Production Services
Digital Media Marketing
Worldwide Creative Project Management
The Ask
Investec Wealth and Investment had three significant challenges they asked us to work through with them. 1.) Educating their staff and clients about one of their vital decision- making committees, the Global Investment Strategy Group. 2.) Building a more human and trusting relationship with their clients. 3.) expanding on their brand relaunch, Out of the Ordinary.
The EXECUTION
Our solution was encompassed in creative development, production and delivery of a series of documentary films about key members of the GISG. Under the series title, "Inside Out of the Ordinary" we traveled to 4 countries to document the lives of 6 of Investec's most dynamic personnel. Our focus was always on the authentic nature of their lives through cinematic story-telling and this came together during 3 months of post-production at our in-house facilities in Cape Town.
Stills Behind the Scenes
results & observations
The roll-out of the full campaign included 7 short films, multiple marketing trailers, and teasers, a wide range of social and digital assets, printed collateral and the webpage creative.
what the client said
"I have been fortunate to work on the most incredible advertising productions since the turn of the century, with the best in the world, winning all the awards imaginable. There are few, if any production companies, then can stand shoulder to shoulder next to Fell & Co. Their teams cast iron dedication, deep empathy for the brand and proactive consciousness enable them to tell a story like no other. They are an extension of my team. If you are looking for an authentic premium storytelling partner, there is no other business I would team up with"
Ryan Parkhurst
