Project //

GERDA

CLIENT //

adidas

The short story of Gerda Steyn and her Husband Duncan Ross would be the first in the series of campaign pieces we produced for adidas South Africa. Celebrating the deep connection they have and how Gerda can only perform as she does with the unwavering support and care she receives from Duncan. With an incredible production team lead by lead producer Tasmin Vosloo, directed by Greg Fell with DOP, Daniel Walsh. The extended crew and client team worked together to pull off this incredibly technical shoot in Johannesburg,South Africa.
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THOUGHTS ON THE PROJECT

Shooting this content with Fell and Co was an absolute pleasure. What characterises their productions is the rigorous level of preparation. Every detail was considered in immense detail- multiple script options were prepared and reviewed. They navigated the nuances of global brand needs with local freshness, creativity exceptionally well. The shoot location itself was brilliantly chosen- neatly configured to maximize the setting sun- the shoot started precisely on time and the manner in which we as clients were hosted on the set was exemplary. In a relatively short period of time the team had secured a number of diverse but equally high quality takes. Fell&Co were patient and responsive to feedback and turned around the first edits in rapid time. As a wonderful consequence of their speed, we actually expedited content launch timings which is usually unheard of!

Tom Brown

Senior Brand Director at adidas

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