World Surf League


For the Love of the Wave


Creative Development, Ideation & Strategy

Production Services

Post-Production Services

The Ask

At the 2017 J-Bay Open, we were approached by the creative producer from World Surf League to shoot a story for them titled 'For the Love of the Wave'. The story followed surfer Matt Wilkinson, at the time, the number 1 surfer in the world. The story followed his love for the wave at the J-Bay surf competition and the sport itself. We scripted and storyboarded the piece and then worked closely with Wilkinson to deliver an authentic documentary-style delivery.


This branded partner campaign was in association with Corona, for their campaign 'This is Living'. We worked closely with their agency in Australia, Monster Children. We worked with the producer from WSL as well as Matt Wilkinson's agency. The turnaround time on this job was a 5 day shoot and deliver with a small micro cinematic team.

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results & observations

The video released across WSL and Corona social media channels gathering over 100,000 views

what the client said

“I received a recommendation to Fell + Co, while I was on the search for a trusted production partner in South Africa. After our first call, I knew we were on the right path. Greg has a passion for craft and storytelling. He and his team were able to bid and prep extremely quick a week out for the right production approach we needed. The project was turn-key. The shoot and post-production went very smooth and I’m looking forward to our next film.”

Peter Williams

Director of Integrated Content for WSL