The Salomon global team reached out to us to shoot and turnaround a series of stills showcasing a new technical alpine trail shoe. The ask needed to include a small group of three models and 2 creatives to travel into the mountains around Cape Town and capture imagery that could easily be identified as a European high mountain environment.
Two of our leading young creatives shot content over two days with three athletes in a mountain above Monague, South Africa. The resulting content was used globally on various Salomon digital and social channels as part of a campaign to launch the new X-Alpine trail shoe.
Stills Behind the Scenes
results & observations
The posts on Instagram have reached over 60,000 views and likes.
what the client said
"From process to execution, it's been a pleasure to collaborate with Fell+Co on the X-alpine Pro photo shoot. They have the experience and knowledge to understand the needs in terms of a shot list and the brand positioning for our products, yet manage to find ways to deliver content that is original and goes beyond the brief. Thank you!"
Global Marketing for Salomon