Rand Merchant Bank


Rowing South Africa


Creative Development, Ideation & Strategy

Production Services

Post-Production Services

The Ask

The South African rowing team is one of our country's most decorated Olympic teams and yet not much is known about them. RMB, the title sponsor of the team and the most active contributor to rowing throughout the country wanted to change that. We were tasked by RMB to tell the story of South African rowing in an honest and compelling way that drew parallels between their business and rowing.


This project presented another great opportunity for us to send out a Micro Cinematic team to capture the real lives of remarkable people. Our solution was to embed into one team's high-performance training camps in Mpumalanga and from there we ventured home with key personalities from across the SA Rowing spectrum to unpack their personal stories. The final piece of the puzzle was naturally integrating the voice of RMB before we headed into a 20-day post-production phase at our suites in Cape Town.

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results & observations

The final delivery resulted in a corporate film used to showcase the unique partnership between RMB and the South African Rowing Team. This included digital collateral for social on and internal screens, bringing home the message and creating a better understanding of the staff of the importance of the ongoing sponsorship.

what the client said

"The goal was to tell a true story of passion and the team at Fell & Co nailed it. Thank you for believing in the South African Rowing story, your dedication and sacrifices did not go unnoticed."

Blake Dyason

CN&CO Account Manager for the RMB National Squad