The Good Work Foundation


What Do You See


Creative Development, Ideation & Strategy

Production Services

Post-Production Services

Digital Media Marketing

The Ask

The Goodwork Foundation is based in Hazyview, Mpumalanga and aims to reimagine education for people living in rural communities in South Africa. This organisation has grown and developed since its inceptions in 2003, and the team asked us to help tell their story and explain the business model from the heart of who they are. Unpacking not only the journey the foundation has been on but the different education models they offer and the lives they have changed. The brief was to turn this story into a short film, capture still imagery and design and deploy a new website.


To accurately do justice to this remarkable story we had to keep a very small cinematic focused team on this project. Trust in new communities is never a given and respecting the sensitivities of the environment you are capturing is paramount to success. Our team has to be multi-tasking, efficient, creative and respectful all-the-while creating a beautiful story in a short space of time.

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results & observations

The film and website launched successfully in mid-2019. With a creative relaunch and a push to capture all facets of the business, the film acted as a message to describe the company in a way that would speak to potential benefactors. With supporting social assets, the film was launched at a benefit in the USA and continues to be used as a tool to successfully bring funding to the company.

what the client said

"Working with Fell & Co has been the most incredible experience. We knew right from the beginning of our relationship that this team would have something special and different to offer us creatively. Greg, Andrew, and the Fell & Co team have treated the work we do at Good Work Foundation with such incredible sensitivity, care, and respect. Every one of our team members who they captured on film felt like it was their story that was told, and that they were heard. We trusted Fell & Co to tell our story in the most beautiful, interesting and poignant way and they absolutely delivered. We feel as though these guys are an extension of our team – the extension that manages to deliver creative excellence, under tight timelines, and NGO budgets! We love working with every single one of them, and are so very excited to produce more work together to continue the Education Revolution in the future."

Gemma Thompson

Senior Communications Manager for The Good Work Foundation